A CBI/CPE Executive Cooperation

Bob Dorf

Wednesday November 30, 2011

A seminar with Bob Dorf, serial entrepreneur from the US, and co-author of the book "Four Steps to the Epiphany" together with Steve Blanks, gives a seminar.

Customer Development, the rigorous methodology developed by serial Silicon Valley entrepreneur Steve Blank, brings what is often called the "scientific method" to the typically chaotic, seemingly disorganized startup process. This step-by-step process helps innovators at small startups and big company intrapreneurships to "get it right" long before they bring the product to market. Spend a day understanding the key elements of the powerful Customer Development process and learn how to put it score steps - Customer Discovery and Customer Validation - to work.

For more information, visit http://www.chalmersprofessional.se/en/programs?tags=executive&id=1982