| CBI External Seminar with Professor Amy Shuen |
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A CHAMPS CBI CooperationProfessor Amy ShuenOn Friday May 7th, 2010, Professor Amy Shuen held a seminar for academics in the CBI Seminar Series.
About the seminar
In the seminar “Web 2.0 Strategy for Innovation”, based on a recent book, Professor Amy Shuen discussed how the web has changed the economics of business and collaboration. She argued that this has changed the core principles of strategic advantage and competitive advantage in all industries, not only in high-tech industries. Taking the stance in the seminal Strategic Management Journal article on Dynamic Capabilities that she co-authored in 1997 (Teece et al, 1997) , and her extensive experience in the field, Professor Shuen shared her insights on how companies can orchestrate their dynamic capabilities to meet the web 2.0 challenges.
More about the seminar
 The seminar involved lively discussion and questions from both consultants, researchers and students.
About Professor Amy Shuen Amy Shuen is an internationally recognized authority, invited speaker and strategy advisor to Fortune 100s, multinational corporations, innovation leaders and government on strategy, innovation, technology and new economic models. Her co-authored award-winning strategy article on Dynamic Capabilities continues to be the top cited and one of the most influential articles of the field. Her best-selling book, Web 2.0: A Strategy Guide has received top ratings as “astonishingly useful”, “must-read” and “a modern classic” and press ranging from CIO magazine, ComputerWorld, USA Today, Slashdot to Amazon reviewers and everyday bloggers. Professor Shuen brings more than 10 years of corporate, innovation, digital, media and venture strategy consulting experience, reporting directly to the CEOs of major multinational corporations to help lead & catalyze their top-priority cross-divisional multi-country strategic innovation initiatives. In parallel, as a business school professor at Wharton and Berkeley, she designed executive and MBA programs that field-tested new strategy methodologies and business models while mentoring and teaching teams of executives, MBAs and graduate students in engineering, information systems and new media. Her early consulting and industry experience was in global alliances with Professors Gary Hamel, CK Prahalad, Yves Doz; in media and broadcasting at Booz Allen & Hamilton with senior partner Steve Heyer; in hardware and software product marketing at Intel; as entrepreneur-in-residence for microprocessor-based products at Procter & Gamble; as patent assistant at Bell Labs. Teece, D., G. Pisano and A. Shuen (1997) “Dynamic Capabilities and Strategic Management.” Strategic Management Journal 18: 509-533.  Professor Amy Shuen answering questions at the seminar |
| Last Updated on Thursday, 01 July 2010 09:26 |
