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Marcus Linder, PhD student. Marcus Linder studies the challenges and opportunities related to the commercialization of (partial) solutions to environmental problems by profit-oriented firms. In particular he aks what appropriation mechanisms are used by firms to capture the value created by addressing environmental problems. And how successful eco-innovation firms identify the valuable customer problems that allow them to commercialize solutions to environmental problems. More information about Marcus' research can be found on this project page.

Marcus Linder's personal homepage: marcuslinder.com